Vintage Lures



The South Bend Bait Company began sometime in 1910, headquartered in South Bend, Indiana. Mainly known for their Bass-Oreno lures, but they also made many other collectible lures, reels, and rods. Important dates within the South Bend company: Earliest known catalog 1912, Introduced Bass-Oreno with No Eyes, Started to stamp propellers with "South Bend" in 1919, Bass-Oreno transistioned from No Eyes to Glass Eyes in 1925, Transitioned from Glass to Tack Eyes in 1935, Transitioned from Tack to Pressed Eyes in 1949, company is sold to Gladding in 1954.


(Click on thumbnails)

Bass Oreno

Mouse Oreno

Vacuume Bait